If you have any additional questions, please reach out.
What can I expect to see in the Museum?
Think of the Museum of Broadway as an immersive, experiential way to tell Broadway’s story using art and technology. We’ve brought together a team of internationally renowned artists, designers & historians — both from Broadway & the experiential world — to design the museum. It will be educational, but told in a fun, accessible, brightly colored way! We are going to share information about the history of the Broadway theaters through projection mapped videos, the timeline of Broadway told through immersive environments that will leave people’s Instagram feeds full of great photos and give guests a behind-the-scenes look at the making of a Broadway show by spotlighting all the jobs and what it takes to create a Broadway show. There are other surprises and sections of the museum that will excite fans young and old!
What will I get out of going to the Museum of Broadway?
Overall we want people leaving with a sense of joy and a better understanding of Broadway. Theatre can be so inspiring and it is important to remember some of the firsts that Broadway brought to the stage and its overall cultural impact. Through working with our curation team there are so many little treasures we want to share with the world. One example: did you know early in Broadway’s history much of the storytelling was done by women? And during cultural uprisings it was musicals like Oklahoma!, Hair and Rent that opened people’s eyes to hope, freedom and acceptance. Art can inspire, change people’s minds, create empathy, show different perspectives and, of course, entertain — we hope the Museum of Broadway will do all these things and be one small part in celebrating Broadway’s legacy and inspiring the next generation of theatergoers and creators.
How did the Museum come about and why is there not a Broadway museum already?
Broadway is the #2 reason tourists come to NYC (after shopping). It is an international brand, and a tentpole of American culture, yet there has never been a museum or place to honor it properly. Founders Julie Boardman and Diane Nicoletti wanted to change that. Boardman is a 4-time Tony Award nominated Broadway producer, and also runs an event staffing agency (Boardman Productions), through which she has worked on hundreds of promotional brand activations. She went to her favorite client & longtime friend, Diane Nicoletti, with that conundrum: “Why is there not a Broadway museum? And if there was one, how would we make it fun & contemporary?” The answer is to make it a hybrid experience. What you’d *expect* a museum to be and what it *could* be. A historical, educational museum blended with the new concept of a “museum.”
Who is curating the accuracy of the Museum?
We have a series of curators that have helped with aspects of the museum including: Ben West (Resident Historian & Curator, Timeline & Special Exhibits), Jennifer Ashley Tepper (Curator, Map Room), John Kenrick (Curator, Game Changers), Lisa Zinni (Curator, Costumes), and more to be announced. The whole process has been very collaborative with wonderful partners including New York Public Library, Museum of the City of New York, the Library of Congress, Broadway Cares/Equity Fights AIDS, Playbill, The Dramatists Guild, The Shubert Organization, Concord Theatricals and the Al Hirschfeld Foundation.
Is the Museum appropriate for all ages?
Yes! The Museum is great for all ages who love theatre and we have designed fun ways to enjoy that content outside of a traditional theatre setting.
What will be the hours of the Museum?
Final hours will be announced at a later date, but hours will likely be 10am - 8 pm.
How much will tickets be?
Final ticket prices will be announced at a later date.
When will tickets go on sale?
An announcement will be made this fall. Follow us on social media and sign up to stay up-to-date on details.
What are you selling in the gift shop?
Merchandise will range from Broadway-branded apparel to current show merchandise; original set models and sketches to Hirschfeld prints; upcycled materials from past shows and exclusive merchandise designed by our artists.
How is the Museum addressing diversity?
The Museum of Broadway is an inclusive space where people are celebrated, regardless of race, religion or sexual orientation. We stand in solidarity with the Black, Indigenous, and People of Color (BIPOC) members of our community. We recognize that Broadway has not always been equitable and inclusive, and must contend with the harm that those shortcomings have caused. We strive to make space for guests to face our imperfect pasts, our shared present, and collectively envision our future.
What is the Museum doing for the community?
COVID-19 has had a devastating impact on Broadway. It shut down our entire industry. We’ll open in Times Square on the other side of COVID-19, which gives us something great to look forward to. The Museum of Broadway feels like it will be even more meaningful now as it celebrates the art form, people and industry we all know and love. We hope the Museum of Broadway will be one small way to bring people back to Broadway and to share all of the great work that this talented community has brought fans over the years.
Who is the Museum benefitting?
It was important to us to make the Museum about the Broadway community and thus involved a series of members from the community to help build this experience. We’ve employed costume designers, scenic designers, lighting designers, sound designers and more into this journey. In addition, we have partnered with Broadway Cares/Equity Fights AIDS to help raise additional dollars for the organization . Further, our hope at opening is to continue to partner with wonderful organizations to bring underprivileged groups and students into the museum to shed light on the future possibilities for young people in this industry.
Will there be discounts for special groups?
We will have group sales which will provide added value or discounts depending on the packages. Contact firstname.lastname@example.org for more information.
When can I book a group tour or an event?
We will have group sales open up later this year. In the meantime you can connect with us at email@example.com.
I want to donate to the Museum – who do I contact?
If you have artifacts that you feel like the Museum would be interested in displaying for a special exhibit or within the main exhibits please contact us at firstname.lastname@example.org with a description of the artifacts and photos.
When are you hiring for Museum Staff?
We will be hiring operational staff in early 2022, if you would like to be considered, please contact email@example.com.
When are you opening?
We on track to open in June 2022. Follow us on social media and sign up for our newsletter to stay up-to-date on exact timing and when tickets will go on sale.