Plan your visit.
Get your tickets.
First things first! Make sure to book your tickets, as we tend to get busy.
The fun starts here. Navigate to our location in the heart of Times Square.
Access our app.
Download our easy-to-use app as soon as you start your experience. It translates too.
We're located in the heart of Times Square in New York City.
The Museum of Broadway is just east of Times Square, next door to the Lyceum Theatre (the oldest continuously operating Broadway theatre), between Broadway and 6th Avenue.
SIX: tHE royal gallery
Our new special exhibit, SIX: THE ROYAL GALLERY created exclusively for the Museum of Broadway, invites fans to experience five hundred years of history over throne through SIX’s boldly revisionist narrative while enjoying Tony Award®-winning costumes and set installations, fan art, listening stations (the only cast recording ever made on a Broadway opening night), and one-of-a-kind photo ops, including the chance to sit on the SIX throne (the only place you can sit in the SIX Royal throne and take a selfie.) It’s a unique opportunity to be immersed in the art and fun of SIX!
Got a question? Get your answer. We hope this list covers most of it. Otherwise, feel free to email us.
Can I host a private event at the Museum?
Yes. The Museum can host private tours, events, and more! Contact us for details.
Can I purchase tickets at the Museum?
Yes, you can purchase your tickets on-site at the Museum, but we do recommend you get them in advance to ensure you have your preferred entry time.
Do you have special group rates?
Yes, we have special rates for groups of 10 or more. Please connect with us for details.
Museum experience (17)
Are the exhibits self-guided?
Yes! The experience is self-guided and is one-way only - there is no returning to rooms you’ve already been through. Brand Ambassadors will help you through your journey, answer questions and help you take photographs if you'd like assistance.
Are there restrooms?
Yes. Restrooms are located in the cellar and we have an ADA restroom on each floor.
Can I bring my pet?
Unfortunately, no animals are allowed. Service animals are permitted as authorized by applicable law.
Can I buy a gift card for tickets?
The Museum of Broadway uses Telecharge for gift cards. You can purchase gift cards in person at our Ticket desk, or you can purchase a blank gift card on Telecharge.com.
Can I buy a membership?
Yes! Select a Flexible ticket for your date and time, and receive an offer to upgrade your ticket to a membership. Benefits include unlimited entry for a year (Sun-Fri after 12pm), a discounted rate for your guests, and a welcome gift and membership card! Each time you visit you must present a valid ID which matches the name on the membership (no sharing allowed). If you have additional questions, please email us! email@example.com
Can I take photos and video?
Yes! Not only are they allowed, they are ENCOURAGED!
Do you have a coat check? What about strollers? Luggage?
Yes, we have a coat check and lockers in the Cellar, and an ADA coat check on the Ground Level. Strollers are not allowed beyond the lobby and merchandise store and you will be required to check them before entering the exhibit areas. We cannot, at this time, accommodate luggage.
Do you offer private tours?
Yes, we currently offer private tours. Please contact us for more information with the subject line Private Tour Inquiry.
Do you rotate exhibits?
Yes, we have a special exhibit space that we rotate so check back and visit us again and again. We are excited to explore special exhibits that will delve even deeper into Broadway, celebrating milestones, pioneers and cultural influences.
Hours of Operation
The Museum of Broadway typically opens at 9:30am and closes at 6:30pm, with extended hours to 8pm on Saturdays. On Wednesdays we close at 2:30pm. During the winter we close earlier on Mondays and Tuesdays.
The final entry time to the Museum of Broadway is 90 minutes prior to closing. Hours may vary, so please click on the “Tickets” button above and review the calendar for exact information on your date of choice.
Timed tickets are available every 15 minutes from opening until our final entry time. If you prefer some flexibility, you may purchase a Morning, Early Afternoon, or Late Afternoon “Flex” ticket which allows you to arrive anytime within a specified window. For maximum flexibility, we also offer a daily “Anytime” ticket, which provides entry anytime on the day for which it is purchased (no re-entry).
How long will it take me to visit?
Most people will spend between 1 hour to 3 hours exploring the museum depending on how long they spend in each exhibit. Please plan accordingly.
How much are tickets?
Before service fee and NYS state, single timed tickets are $34-43 and Flexible tickets are $49. Student tickets at $29 and Senior tickets (for ages 65+) at $32 are available on Mondays through Thursdays. Students must present current student ID to gain entry. Seniors must present ID with proof of age in order to gain entry. A portion of each ticket will be donated to Broadway Cares/Equity Fights AIDS. Group and student group rates are available.
Is the Museum accessible?
Yes! The Museum has elevators and ADA bathrooms on every floor. At this time, we do not rent wheelchairs.
Is the Museum appropriate for all ages?
Yes! Kids and adults of all ages are welcome, but keep in mind that strollers must be checked upon arrival. 4 and under may enter free of charge. Guests 12 and under must be accompanied by an adult who is 18 or older.
What are you selling in the gift shop?
Merchandise ranges from Broadway-branded apparel to current show merchandise; original set models and sketches to Hirschfeld prints; upcycled materials from past shows and exclusive merchandise designed by our artists.
What can I expect to see in the Museum?
Think of the Museum of Broadway as an immersive, experiential way to tell Broadway’s story using art and technology. We’ve brought together a team of internationally renowned artists, designers & historians — both from Broadway & the experiential world — to design the museum. It is educational, but told in a fun, accessible, brightly colored way! We tell the history of the Broadway theaters through projection mapped videos, the timeline of Broadway through immersive environments that leaves people’s Instagram feeds full of great photos and we give guests a behind-the-scenes look at the making of a Broadway show by spotlighting all the jobs and what it takes to create a Broadway show. There are other surprises and sections of the museum that excite fans young and old!
What will I get out of going to the Museum of Broadway?
Overall we want people leaving with a sense of joy and a better understanding of Broadway. Theatre can be so inspiring and it is important to remember some of the firsts that Broadway brought to the stage and its overall cultural impact. Through working with our curation team there are so many little treasures we want to share with the world. One example: did you know early in Broadway’s history much of the storytelling was done by women? And during cultural uprisings it was musicals like Oklahoma!, Hair and Rent that opened people’s eyes to hope, freedom and acceptance. Art can inspire, change people’s minds, create empathy, show different perspectives and, of course, entertain — we hope the Museum of Broadway will do all these things and be one small part in celebrating Broadway’s legacy and inspiring the next generation of theatergoers and creators.
When should I arrive?
For Timed Tickets, please be sure to arrive on time. We do offer a 15-minute grace period, but later arrivals may not be guaranteed entry depending on our attendance on a given day. If you would like greater flexibility for your arrival time, please choose our “Flex” or “Anytime” ticket options.
Will I have enough time if I choose the final time slot?
If you are someone who loves to read every line of text in a museum, we encourage you not to book the final time slot.
Will there be discounts for special groups?
We have group sales which provide added value or discounts depending on the packages. Contact us for more information.
Team and operations (3)
Are you hiring?
If you would like to be considered, please contact us.
I have things I want to donate to the Museum!
If you have artifacts that you feel like the Museum would be interested in displaying for a special exhibit or within the main exhibits, please contact us with a description of the artifacts and photos.
Who is the designer of the Museum of Broadway?
The Museum of Broadway's creative directors, Julie Boardman and Diane Nicoletti, commissioned many artists and Broadway designers to design the exhibits within its 4 walls. Each artist/designer is credited on the wall within their exhibit. For a full list, please see the Artists page.
How did the Museum come about?
Broadway is the #2 reason tourists come to NYC (after shopping). It is an international brand, and a tentpole of American culture, yet there has never been a museum or place to honor it properly. Founders Julie Boardman and Diane Nicoletti wanted to change that. Boardman is a Tony Award winning Broadway producer, and also runs an event staffing agency (Boardman Productions), through which she has worked on hundreds of promotional brand activations. She went to her favorite client & longtime friend, Diane Nicoletti, with that conundrum: “Why is there not a Broadway museum? And if there was one, how would we make it fun & contemporary?” The answer is to make it a hybrid experience. What you’d *expect* a museum to be and what it *could* be. A historical, educational museum blended with the new concept of a “museum.”
How is the Museum addressing diversity?
The Museum of Broadway is an inclusive space where people are celebrated, regardless of race, religion or sexual orientation. We stand in solidarity with the Black, Indigenous, and People of Color (BIPOC) members of our community. We recognize that Broadway has not always been equitable and inclusive, and must contend with the harm that those shortcomings have caused. We strive to make space for guests to face our imperfect pasts, our shared present, and collectively envision our future.
What is the Museum doing for the community?
COVID-19 has had a devastating impact on Broadway. It shut down our entire industry. We’ll open in Times Square on the other side of COVID-19, which gives us something great to look forward to. The Museum of Broadway feels like it will be even more meaningful now as it celebrates the art form, people and industry we all know and love. We hope the Museum of Broadway will be one small way to bring people back to Broadway and to share all of the great work that this talented community has brought fans over the years.
Who is curating the accuracy of the Museum?
The team of expert curators for The Museum of Broadway is headed by Ben West (Resident Historian and Timeline Walls Curator) and also includes Jennifer Ashley Tepper (Curator, Historical Buildings), John Kenrick (Curator, Game Changer History), Faye Armon-Troncoso (Set Decorator & Props Supervisor, Making of a Broadway Show), Lisa Zinni (Costume & Props Curator), and Michael McDonald (Historical Assets Manager). The whole process has been very collaborative with wonderful partners including New York Public Library, Museum of the City of New York, the Library of Congress, Broadway Cares/Equity Fights AIDS, Playbill, The Shubert Archives, Concord Theatricals and the Al Hirschfeld Foundation.
Who is the Museum benefitting?
It was important to us to make the Museum about the Broadway community and thus involved a series of members from the community to help build this experience. We’ve employed costume designers, scenic designers, lighting designers, sound designers and more into this journey. In addition, we have partnered with Broadway Cares/Equity Fights AIDS to help raise additional dollars for the organization . Further, our hope at opening is to continue to partner with wonderful organizations to bring underprivileged groups and students into the museum to shed light on the future possibilities for young people in this industry.
Each guest signs up for a timed ticket and is allowed admittance at that scheduled time. A buffer of 15 minutes is permitted.
The experience is linear and guests are only allowed to travel in a forward direction. This keeps space open and safe.
Staff are assigned cleaning duties throughout the day to wipe down and disinfect surfaces.
Hand sanitizer available.
Hand sanitizers are available throughout the Museum and exhibits.
Limited touch experience.
A series of touchscreens and other high touch experiences have been removed to limit contact at first.
Face masks available.
We've got plenty of face masks for cautious visitors. We adhere to federal, state and local guidelines.
We're giving you even more space to enjoy the experience. We adhere to federal, state and local guidelines.
Our staff have been heavily trained in protocols and procedures to help maintain a safe environment for all.
Our lockers are monitored during your entire stay. Your belongings are safe and secure whilst you enjoy the experience.